Artists and arts, culture industry workers are always looking to get more people involved with their work. This is because they want as many people as possible to see their art.
They know that the more people who engage with their work, the more successful they will promote their product or service. This article looks at how you can get more people involved in your arts, culture, or music career. There are some tips on engaging younger people, greater numbers of women, and encouraging men to become interested.
Have an Information Stand Somewhere Busy
Suppose you have an information stand somewhere like a shopping center or community center, where lots of different types of people might be. This stand is an excellent way to attract a lot of attention. People will come over to your stand and ask questions about what you do and other people passing by who have nothing to do with the industry.
Participate in Open Days
At many universities, there are open days when prospective students find out more information about what courses they offer and how much they cost, etc. If you sign up for these events, there is a good chance for you to engage with potential new members of your field. You can also let them learn more about what you do before deciding if it’s really for them or not.
It is often interesting to find out the admission requirements for a particular course or program that students are interested in doing. You can then set up a booth where you provide the information they might want on your course.
Also, talk about how good a school is and what they can learn from there to encourage more students to apply, what opportunities await them, and future job prospects. A good example is showing them college admission requirements and how many students get in each year, the range of programs they can take, and the job prospects.
You can also talk about what kind of people are generally drawn to certain courses or fields on open days. For example, suppose you study music technology at the Berklee College of Music. It might be a good idea to know how many men are drawn to the course as opposed to women. This can help them create a marketing campaign that attracts more students who aren’t currently considering doing this course.
Turn Up at Local Events
If you are interested in engaging more people, you can get involved with local events. These can be concerts or festivals, depending on your area of expertise. You can volunteer to help put the event on or volunteer to perform. The more people who see what you do and positively interact with you, the better chance there is for them to participate in your career later on down the line.
Encourage Study-Abroad Programs
Every year, thousands of students go on study-abroad programs. If you take part in these programs, it allows more people from all over the world to meet each other and learn about different arts, cultures, and art careers. Often artists who participate in study-abroad programs grow their fan base significantly. Offer free tickets for young people. If you offer tickets to shows and events at a lower price or free, then you’ll be more likely to engage with young people.
Use Social Media Effectively
Social media is one of the best ways to get your voice heard by many people all at once. When you share interesting content online, such as articles or images, this can be seen by other users who like and comment on your posts or add them to their profile. You can even use Facebook features such as events so that users can see when you are holding an event and find out other information about it.
You can also use social media platforms such as Instagram and TikTok, becoming more popular among young people. The more information you provide on your profile, the easier it will be for new users to find out who you are and what your business is all about without going through search results.
Don’t Ignore Men or Women in Your Marketing Plan
If you want more people to engage with your arts and culture career, don’t just target one gender and assume they will like what you do. It’s crucial these days for different genders to understand each other better so that they don’t behave based on their gender expectations.
Make sure that your marketing plan reaches both genders and that you appeal to them with the same message. These marketing tips will give you a good start in engaging more people and knowing what it is like to work in this industry.
There are plenty of ways to engage more people in the arts, culture, or music. Look at what others in your industry are doing and try to do something similar where possible. Once they have experienced it for themselves, their opinion of your field of work might change from something they never knew about to something they see as very important.